Your online presence does not only consist of your website. Your profile is seen by clients and potential customer through what you share and how you engage with your followers, on various social media platforms. Social media is not a sales platform, it is a way to relate, share and connect with others, by creating and sharing relevant information.
So you've created your Facebook page or twitter account but what's next? You need to create original content and share relevant information or interesting facts. Photos tell so many stories but a bad photo is like a bad book. The combination of photography with social media what you need to have that edge on your competitors.
The easiest thing is to react. The second easiest thing is to respond. But the hardest thing is to initiate.Seth Godin